Stuart Vevers, I thank thee
I've discussed the sartorial horrors of my middle school days. One of the more tragic aspects was my love of anything Coach monogrammed. So when I personally think Coach, I think of the days when everyone and their mom (literally) were toting around bags plastered with the famous in-your-face c's.
Fast forward to 2014 where Coach has employed a new creative director, Stuart Vevers, who worked in debuting their first ready to wear line. And I'm in love. It's completely different from the bright colors and girly feel of the more recent campaigns, and instead they've veered towards a more rugged, truly "American" feel. According to Vevers, inspiration came from everything from the classic horror film The Shining to a Tennessee work-wear manufacturing factory. His research paid of since he's managed to pinpoint the essence of "Americana," even as an Englishmen.
My favorite pieces of the collection involved the richest of reds-- found in the striking houndstooth print, as well as in oversized turtlenecks and a fuzzy looking duffle coat. Not to mention there's something to love about a designer interested in creating practical shoes.
all images from WWD, to see the rest of the collection click here